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The Mini-Cassia Guide A directory and buyer's guide to Mini-Cassia is distributed to more than 11,000 people including members, businesses and travelers. This guide is also inserted in all relocation packets. Only members are listed by classification, providing high visibility to potential customers.
Mini-Cassia Leadership Mini-Cassia Leadership is a two-year program sponsored by the Mini-Cassia Chamber of Commerce. Mini-Cassia Leadership is a series of one-day seminars held monthly from February through June for the purpose of giving enrolled participants valuable in-depth information of the inner workings of our community from a variety of perspectives. Participants have the opportunity to network with a wide variety of business people and community leaders, as well as learning from experts in select fields.
World Class Area Events The Mini-Cassia area has many exciting events year round!  With an obvious focus on outdoor recreation and family values, you are sure to find something fun for the whole family! Take a look at some of the annual events that have made the Mini-Cassia area famous...
Minidoka County History

What is now Minidoka County was first surveyed in 1890 for a plausible location to construct a dam. On June 7, 1902, President Theodore Roosevelt signed the Reclamation Act allowing construction of the dam. In 1904, the Reclamation Service reserved three-one square mile town sites for Burley, Rupert, and Riverton (now known as Heyburn).

Cassia County

History
The area's first permanent residents arrived in 1868 settling in Albion. Many Mormon pioneers, under the direction of Utah Territory Governor Brigham Young, arrived in the Oakley Valley a short time later. Cassia County was later founded on February 20, 1879 with Albion as the county seat.

Visitor Center & Office

Our office is located at:

1177 7th Street
Heyburn, ID 83336
Phone (208) 679-4793  Fax (208) 679-4794

 

Upcoming Events

View full calendar

Local Weather

20°
-7°
°F | °C
Partly Cloudy
Humidity: 62%
Wind: SW at 13 mph
Wed
Mostly Cloudy
24 | 40
-4 | 4
Thu
Partly Cloudy
28 | 45
-2 | 7
Fri
Partly Cloudy
34 | 53
1 | 11
Sat
Rain and Snow
27 | 44
-2 | 6

"Mini-Cassia" is short for Minidoka & Cassia County, two neighboring counties located in South-Central Idaho. 

In 1993 the Rupert and Burley chambers merged to create our Chamber, which now has hundreds of businesses as members and covers all 12 towns in the two-county area.  Our Chamber is governed by 12 elected, volunteer directors, who actively create programs to promote the area and benefit local businesses.

More than just a fantastic social-club, the Mini-Cassia Chamber of Commerce is the local vehicle that enables people to work together to improve business and to build a better community.  As a member of the Mini-Cassia Chamber of Commerce, you join with other business professionals in a partnership of progress interested in preserving the quality of life in the Mini-Cassia area.

The Mini-Cassia Chamber of Commerce and Visitor Center is the front door of the community, providing recreational information, area maps, and relocation materials.  If you are new to the area or are visiting, please stop by our Visitor Center / Gift Shop and we'll make you feel right at home!

MCEDC Chamber article --
By John Webster – Secretary – MCEDC Executive Committee

Recently I was in a meeting in which several industries from around the state, mostly non-agricultural, were represented. The majority indicated their business volumes compared with recent years were down, most were significantly down with some being flat. Certainly with news from the state regarding tax collections, it's pretty evident that current economic times are a bit tenuous for nearly every industry and market segment as evidenced by the deepening cuts being made to tax supported entities. Hopeful seemed to be the optimistic view with cautious and concerned more the view when a little reality was mixed in. Given the realities of the agitating economy when asked – What are you doing? -- the almost universal answer was ------ "waiting". Waiting for what? – "March" -- why March? "because February will be over and we hope March will be better." That doesn't seem like a great business strategy but in many cases it has become the stark reality. Many businesses have reduced sales budgets, travel allowances, labor and other line items out of necessity to try and cope with the shortfalls they are facing. While the Mini-Cassia area is not immune to the current recession there are many areas in the state that have been harder hit by current economic conditions than here in our villages. Some would say that were lucky; others might attribute it to local agrarian economic strength yet I think it is really more.

Consider this –- going into the Great Depression Ford was the number one auto maker in the U.S. and General Motors (GM) was number two. Coming out of the depression General Motors was number one and Ford was number two. During the mid 1920's Ford was selling 10 vehicles for every one sold by GM (Chevrolet). GM continued to expand its advertising budget and within six years not only caught up with Ford but took the lead in sales. If you think that was unusual, look at another example. CW Post had a decade head start and led the cereal industry for many years. That is...until the Great Depression hit. Post cut its ad budgets while Kellogg was ramping up its ad spending. By the end of the depression, Kellogg was number one. Both anecdotal and empirical evidence support the case that advertising and aggressive sales efforts were the main factor in the growth or downfall of companies during the Great Depression. To put it bluntly, the companies that demonstrated the most growth and that rang up the most sales were those that were aggressive and continued marketing with verve.

As a recent new member to the Mini-Cassia Economic Development committee I can attest that those in our area who have been charged with economic development are working with G.M. and Kellogg like verve to insure we continue to grow and be a vital area. They have not rested, and are not waiting for March, April or any other month. While our ad budget is modest our effort is aggressive and more than ever we are finding that the seeds we planted months and years ago-- infrastructure- marketing- planning etc.-- are now bearing fruit despite difficult economics. At times it is a slow process but just drive around the area and think about how many of the larger companies in our area now were not here just 5-7 years ago. There is more growth on the near horizon that will contribute greatly to our area. So, spend just a few moments – look around and appreciate and reward the efforts of your village businesses with your business. After all, we're all in this together and we will succeed or wither as a group.

Chamber Connect Activity

Yesterday
Amber Whitaker uploaded a new avatar. 04:52 PM
Darrin Preece and Darby Bemrose are now friends 09:52 AM
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