Jackie Larson

Jackie Larson

Jackie Larson is the Mini-Cassia Chamber of Commerce Office Administrator.

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Chamber Members, It is with great pleasure and gratitude that you have re-elected me to the Chamber Board of Directors and given me the opportunity to serve you for another three year term and as President in the upcoming year.  I would first of all like to express my deep appreciation for our past President David Hruza and all of his efforts in the past year in making the Chamber of Commerce a viable part of all of our businesses and community.  I would also like to give my appreciation to our other Directors who have served and put countless hours of their time to make the Chamber what it is today.

As each New President of the Chamber brings to the table new ideas and contributions of what happens in the Chamber, I am bringing to the table what I think is the most important area for the Chamber to focus on in 2012.   In 2011 our President’s goal was to tell our story of what the Chamber is and does.  I believe that there have been great strides in doing so, I would like to carry it one step further this year by communicating to the membership and to our local businesses what it is that the chamber does to “create value” to its membership and our community.  I have asked the Chamber committees to ask that question as they plan and set their goals for 2012.

I believe it is important that each individual committee of the Chamber creates value for our members, and that a real hard look needs to be taken if a committee is not of value to the Chamber or the community.   We have many great committees in the Chamber and our committee chairs are always looking for members to join in and get involved.  I truly believe that each one of us have great ideas and can contribute a great deal to our membership and community, if we just get involved.  I would challenge you to make that choice to start letting your input and voice be heard by contacting the Chamber Executive Director (Kae) and start participating in the many programs and events that the Chamber offers.

As many of you know the Chamber has an amazing program that we do each year starting in January called the Leadership Program.  In the last couple of years, I have sent two of my staff members (including my wife) and the response and change in their attitudes and community involvement has been dramatic.  They both felt they were unaware of many things that go on here in our community, and the great economic impact that industry, agriculture, and small business have in making the Mini-Cassia area the great place that it is to live today.  I would encourage you all to attend this program and see the real benefit for yourself.

So in closing I would like to make share with you a thought from the book “The Ownership Spirit” by Dennis Deaton.   This book is impacting my life by really making me take a hard look at some of the thoughts that go through my mind each day.  It made me stop and think of how I was reacting to some of the challenges in my business and life.  It is based on 2 types of thinking the 1st is Ownership thinking and the other Victim thinking. In his book Deaton states “The consummate truth of life is that we alter our destiny by altering our thoughts.  The mind is our most crucial faculty, our crowning asset, our ultimate arena of battle”. I know we all have challenges on a daily basis in our lives and businesses, but I would admonish to you that how you think about those challenges whether positive or negative, like an owner or a victim, will ultimately create your results.

Again it is an honor and privilege to serve you as the 2012 Chamber President, and I would like to hear from you.  If you would like to contact me my email is This email address is being protected from spambots. You need JavaScript enabled to view it. or you can call my office at 878-7768.  I look forward to hearing from you.  Have a great and prosperous 2012.

The Leadership Challenge

One measure of a community’s greatness is the voluntary contributions made by its leaders.  The future of our community is closely tied to the quality and commitment of our next generation of leaders; the individuals who are needed to serve on boards, commissions, in community groups and in elected positions.  This kind of leadership talent must be aggressively sought out, nurtured and given the tools to lead successfully.  As we look out into the community, many of the most profound accomplishments have been made possible through the leadership of volunteers giving of their time and talents.  The Chamber is a wonderful example of volunteer leadership.  It’s Board of Directors as well as all of the committees and task forces are made up of volunteers that give of their time and share their expertise and talents.  We need to realize that it takes the efforts of willing leaders to build and better the community.

The business community and individuals can be a part of building leaders for tomorrow by nurturing potential leaders today.  Seeking out opportunities for those with leadership talent, providing responsibilities in daily routine or through special projects, companies can teach and cultivate the leadership abilities of their staff thus producing leaders for their organization for years to come.  Individuals may also be proactive in seeking out opportunities to take on additional responsibilities and volunteer for such leadership roles that will give them the chance to stretch and practice their abilities to direct and accomplish results through group actions.

The Chamber sees this nurturing or leadership as a vital part of sustaining the growth of our community.  We admonish and invite the businesses in our area to review what they are doing to foster leadership in their companies and how they can foster leadership talent or allow those with demonstrated skills to apply their talent.  We invite individuals and the business community to become more active in volunteering their time to build the community in whatever capacity they see fit.

The Chamber, understanding the importance of nourishing new leaders and helping to foster leadership talent, instituted the Leadership Program in 2004.  Taking cues from the many wonderful programs already in place throughout the United States and Idaho, the Chamber will enter its eighth year hosting the leadership program.

This eight month program is geared at cultivating the needed talents, knowledge and networks that help create an effective leader. Each year, the aim of the program is to increase a base of informed and capable leaders who are committed to using their talents to meet the needs of our businesses and community.

All of the sessions are designed to be highly interactive, stimulating and thought provoking.  A typical day might involve a fast-paced combination of group discussion, exercises, field trips and presentations by respected local leaders.  Class sessions will be held in locations appropriate to the topic, the community is the classroom.  The instruction will not reflect any one solution or political viewpoint but rather will present varied and diverse approaches to problem solving.  Participants will be expected to share their unique experiences and learn from one another.

The 2014 program will be held once a month typically from eight-thirty in the morning to five in the afternoon.  Areas of exploration in 2014 will include:  Personal Leadership Skills, Industry & Agriculture, Local Government, Health Care, Education, Law & Justice, Media, and Tourism.  2014 Mini-Cassia Leadership will begin on January 16, 2014 and graduation will be in August.  If you or someone in your company would like to participate, the registration deadline is January 13, 2014 and class space is limited to 18 participants.  Tuition is $395, all transportation, meals and materials will be provided.  Tuition must be paid prior to the first session.  For more information, please call the Chamber at 679-4793.

This community draws strength and moves forward through the efforts and abilities of those who are willing to work at making a difference.  Leadership is not only the directing and teaching of others, but more importantly the courage to take that first step towards getting something done.

The Mini-Cassia Chamber Ambassadors hosted a ribbon cutting at The Book Plaza’s Recording Studio located in the lower level of the Book Plaza to commemorate their grand opening.  Pictured from the right cutting the ribbon, Colonel Dale Whipple the founder of the Book Plaza was joined by Jason Parton, Vanessa Joy and Marvin Goldstein.  This recording studio can broadcast live for TV, Radio and produce CDs and DVDs as well. Their hours are 10:00 AM to 5:00PM Monday through Friday. Their phone numbers are 208-678-2505 and 208-431-4661.

The Mini-Cassia Chamber Ambassadors hosted a Ribbon Cutting and Business After Hours Event at the Minidoka County School District, New District Service Center, 310 10th St (the old Memorial Elementary School) in Rupert.

Pictured From left to right:

Carleen Clayville, Chamber Ambassador

Kent Krohn, LKV Architects

Brooke Thornton, LKV Architects

Mark Sanderson, Trustee

Tammy Stevenson, Trustee

John Fennell, Assistant Superintendent

Doyle Price, Trustee & Vice-Chairman

Dr. Scott Rogers, Superintendent

Theo Schut, Maintenance Supervisor

Audrey Neiwerth, Chamber Ambassador

They have many programs at the new District Service center (DSC):  Preschool, Gifted & Talented, Day Treatment, Business Office, IT/Technology Offices, Board Room, Administrative Offices, Federal Programs, Special Education, Training/Conference Rooms, and the Minidoka Virtual Academy. They are excited about the collaboration and integration this project has brought about in our District. Being housed together in the same location is a new and exciting opportunity for more efficiency and improvement.  It has allowed them to have a sharper focus and more collaborative teamwork approach to serving all of our schools and students.

Dear Chamber of Commerce Members,

Final Article by David Hruza, I am ending my articles as the Chamber President with an article written by Stephen King.  Our perspective changes when we are lying in a ditch.


Article Written by Stephen King

A couple of years ago I found out what “you can’t take it with you” means. I found out while I was lying in a ditch at the side of a country road, covered with mud and blood and with the tibia of my right leg poking out the side of my jeans like a branch of a tree taken down in a thunderstorm. I had a MasterCard in my wallet, but when you’re lying in a ditch with broken glass in your hair, no one accepts MasterCard.

We all know that life is ephemeral, but on that particular day and in the months that followed, I got a painful but extremely valuable look at life’s simple backstage truths. We come in naked and broke. We may be dressed when we go out, but we’re just as broke. Warren Buffet? Going to go out broke. Bill Gates? Going out broke. Tom Hanks? Going out broke. Steve King? Broke. Not a crying dime.

All the money you earn, all the stocks you buy, all the mutual funds you trade—all of that is mostly smoke and mirrors. It’s still going to be a quarter-past getting late whether you tell the time on a Timex or a Rolex. No matter how large your bank account, no matter how many credit cards you have, sooner or later things will begin to go wrong with the only three things you have that you can really call your own: your body, your spirit and your mind.

So I want you to consider making your life one long gift to others. And why not? All you have is on loan, anyway. All that lasts is what you pass on. ...

[World need, especially in Africa and Asia] is not a pretty picture, but we have the power to help, the power to change. And why should we refuse? Because we’re going to take it with us? Please.

...Giving is a way of taking the focus off the money we make and putting it back where it belongs—on the lives we lead, the families we raise, the communities that nurture us.

A life of giving—not just money, but time and spirit—repays. It helps us remember that we may be going out broke, but right now we’re doing O.K. Right now we have the power to do great good for others and for ourselves.
So I ask you to begin giving, and to continue as you began. I think you’ll find in the end that you got far more than you ever had, and did more good than you ever dreamed.

Stephen King is in no way saying that it is hopeless so don’t try to achieve.  I think that his purpose to achieve became higher after his time spent in the ditch.

Ben Stein said it this way.

I came to realize that life lived to help others is the only one that
matters. This is my highest and best use as a human. I can put it
another way. Years ago, I realized I could never be as great an actor as
Olivier or as good a comic as Steve Martin--or Martin Mull or Fred
Willard--or as good an economist as Samuelson or Friedman, or as good a
writer as Fitzgerald. Or even remotely close to any of them. But I could
be a devoted father to my son, husband to my wife and, above all, a good
son to the parents who had done so much for me. This came to be my main
task in life. I did it moderately well with my son, pretty well with my
wife and well indeed with my parents (with my sister's help). I cared
for and paid attention to them in their declining years. I stayed with
my father as he got sick, went into extremis, into a coma, and then
entered immortality with my sister and me reading him the Psalms.

I believe that we lead the Mini-Cassia Chamber of Commerce with ethics and integrity and have given the members value that has helped the area be a better place to do business.  It has been my pleasure to serve.  The leadership for the future is first rate.  The stage is set and the focus is in the right direction.

When the reward is great, the effort to succeed is great!!!!

The Mini-Cassia Chamber of Commerce works on the local level to bring the business & the farming community together to develop strong local networks, which can result in a business-to-business exchange. In most cases, local Chambers work with their local government, such as their mayor, their city council and local representatives to develop pro-business, farming, community initiatives & advocate working to assure economic vitality and quality of life within the region.

Let’s embrace the future with resolve to make a difference in the outcome by involving ourselves with the process.

I look forward to visiting with you, please feel free to email me ( This email address is being protected from spambots. You need JavaScript enabled to view it. ) or get in touch with me if there is anything that

Respectfully submitted

David Hruza

Diamond Communication

3839 Overland Ave.

Burley, ID

Abrey Adams Photography

1348 Overland

Burley, ID

Dear Chamber of Commerce Members,

No one is useless in this world who lightens the burden of it to anyone else.
Charles Dickens


We are surrounded by the quick fix, the get it now, the hurry-up-and-do-it marketing and the pressured pace of modern life.  We don’t really want to wait for anything, do we?  Or do we?  There is a certain grace, even virtue, in waiting for something you want.  Our grandparents knew this.  In a time when things were “less convenient”, we waited.  We wrote letters, sent them, and waited for a response.  We saved our money or used layaway with the pleasure of anticipating “that wonderful thing” we’d have – eventually.  We had the chance to embrace the longings of our heart; whether it was for a material object or human contact or growing into a position of responsibility and attainment, we waited. We learned the most marvelous things about ourselves during that time of longing, and what we attained became all the more valuable.

We live in a great place.  The majority of freedoms that our forefathers fought and died for are still evident in the Mini-Cassia area.  The opportunities that people looked for when coming to America are still available here; political freedom, religious tolerance, economic opportunity, people want a better life, better job, more money, family reunification and a safe secure place to raise a family.

I am Thankful for this area and the atmosphere that exists here.  You pick up a newspaper and read about a new pastor locating in the area, the local schools sports teams and events, about a man’s son winning a music award, a guest editorial from a local School Dist Superintendent, to a local man getting recognized for outstanding service to the community, Students of the Week, to a local FFA Chapter winning $1,000 for taking honorable mention in the Pfizer Animal Health FFA Marketing Contest.

I am thankful for the quality of people and education opportunities that come from this area. If we wanted to do the research in order to find out what the youth from our area have become and how they live their lives, we would conclude that we have produced some quality individuals to fill the positions needed in our communities to take on leadership roles.  As well as those who choose to live elsewhere.  Just in my small mind I can think of individuals that have received a full ride scholarship to Harvard University as well as other prestige’s college scholarships, sports scholarships to top competitive schools and on into the  professional arena. All you need to do is go to one of our high school scholarship and award presentations to be impressed with the quality of people that live here.

There actually is something for everyone in the Mini-Cassia area. Whether you are looking for adventure in the great outdoors, exploration into history, the Mini-Cassia area is home to 12 cities and towns plus 7 state & national parks, forests, and reserves. The area provides very diverse opportunities, Pomerelle resort open year round with the longest snow season and most snowfall as well as Great Mountain biking in the summer.  Great water sports on the Snake River. There is always something to do, with the multitude of events from festivals and fairs to tournaments and triathlons, local theatre etc... I can’t list it all. The Mini-Cassia area has something for everyone!

One thing I know: the only ones among you who will be really happy are those who will have sought and found how to serve.
Albert Schweitzer

Thanksgiving this month.  A challenge that I will put out for us all, is to be thankful all 30 days of November instead of just the 4th Thursday of November.

The Mini-Cassia Chamber of Commerce works on the local level to bring the business & the farming community together to develop strong local networks, which can result in a business-to-business exchange. In most cases, local Chambers work with their local government, such as their mayor, their city council and local representatives to develop pro-business, farming, community initiatives & advocate working to assure economic vitality and quality of life within the region.

Let’s embrace the future with resolve to make a difference in the outcome by involving ourselves with the process.

I look forward to visiting with you, please feel free to email me ( This email address is being protected from spambots. You need JavaScript enabled to view it. ) or get in touch with me if there is anything that

Respectfully submitted

David Hruza

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