Pick up a Penny
John Webster – Mini-Cassia Economic Development Commission
When was the last time you picked up a penny? You probably cannot recall because if you are like most, the bother of bending over to pick one up is not worth the inconvenience. Ironically, we typically get rid of the “inconvenience” at a “convenience” store by donating them to the – round out your purchase kitty – located next to the cash drawer at C-stores. The value of a penny – 1 cent – is often worth so little to us that we hate to be troubled with them hanging out in our pockets.
For nearly ten years now my wife and I have been engaged in a contest of sorts. Every day each of us looks for a penny on the ground to pick up. Nearly every day we both find and retrieve at least one that has been discarded or dropped. We use those pennies to buy favors from each other. The price of a good back rub for qualified buyers is 2 cents. The price for more exciting things goes up from there. Of course on birthdays, anniversaries and days that have the letter “a” in their name we have incredible clearance sales. But I digress…
Here’s the point. -- As we are looking for pennies, we typically find as many nickels, dimes, and quarters as we do pennies. The inconvenience of picking up a penny is hardly worth it, but for nickels, dimes, and quarters most of us will stoop. The path to the shiny silver variety comes as we are looking for copper.
Your local economic development professionals respond to all kinds of requests-for- proposals (RFP’s) from companies that use the shot-gun approach to development in search of sites in which to locate new or expanding businesses. There are many requests and most are the “penny” variety and often “inconvenient” to spend the time and effort responding to because our area is clearly not a match for their needs. However, they respond to them all because it is generally as we are responding to the penny variety that the path leads to the nickel, dime, and quarter opportunities.
We all live in this village together. As you hear of potential opportunities for our community don’t cast them off -- share them. They may be the penny variety but be reminded, in life; you usually get to where you are going on your way to somewhere else. We are not only looking for new businesses to locate here, but are seeking ways to help established local businesses expand. There are several local facilities, from schools to factories that at present are unused and are target opportunities for development. We all have suppliers, vendors, and other business contacts that are looking for new opportunities more often than you might think.
So, pick up a penny, it might lead to a nickel, dime or quarter for the entire village.
Speaking of doing something inconvenient – your local businesses along the Overland construction route would appreciate you dropping “buy”. I know it’s a hassle but…they need your support and a few of your nickels, dimes, and quarters.
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